Privacy Policy
Introduction
Welcome to Cooture. We are committed to protecting and respecting your privacy. This privacy policy explains how we collect, use, disclose, and protect your personal information when you use our AI-powered virtual try-on and wardrobe management service (the "App").
Cooture is published by S. SELLEST, a Société par Actions Simplifiée (SAS) with a share capital of €2,000, registered at 12 Rue de la Part-Dieu, 69003 Lyon, France — RCS Lyon 922 789 771.
Information We Collect
We may collect and process the following types of data:
Personal Identification Information
Name, email address, and any other information you provide when creating an account.
Photos and Visual Content
Images you upload of your clothing items, outfits, and any photos used for AI try-on generation. This includes images captured directly via your device's camera or imported from your photo library.
Wardrobe and Style Data
Information about clothing items you add to your wardrobe, outfits you create, and style preferences you indicate within the App.
Payment Information
Subscription and purchase information handled securely through our third-party payment provider. We do not store your full payment details on our servers.
Technical Data
IP address, device type, operating system version, app version, and other technical identifiers used to access our service.
Usage Data
Information about how you use the App, including features accessed, outfits created, and AI generations requested.
Use of Your Information
We use the information we collect for the following purposes:
Provide and Improve Services
To operate our AI virtual try-on, wardrobe management, and outfit creation features, and to continuously improve them.
AI Image Generation
Your uploaded clothing images and photos are processed to generate virtual try-on visuals. This processing involves third-party AI infrastructure providers listed below. Images are processed solely to deliver the requested generation and are not used to train third-party models without your explicit consent.
Payment Processing
To manage financial transactions related to your subscription or in-app purchases.
Communication
To respond to your support inquiries and send you important service-related notifications.
Marketing
To send you information about Cooture features, updates, and promotions, where you have consented to receive such communications.
Security
To protect the App and our users against fraud, abuse, and other unlawful activities.
Third-Party Services
To operate the App, we work with the following third-party service providers. Each may process some of your personal data as described:
| Provider | Purpose | Data processed |
|---|---|---|
| Backend infrastructure provider | Database & server-side processing | Account data, wardrobe content, app activity |
| Authentication provider | Account creation & session management | Email address, authentication tokens |
| AI image generation provider | Virtual try-on processing | Clothing images, generated visuals |
| AI language model provider | Text prompt routing & processing | Text inputs sent to the App |
| RevenueCat (payment & subscription provider) | Subscription & in-app purchase management | Purchase history, subscription status |
| Analytics provider | Product analytics & crash reporting | Usage events, device info, anonymized behavior |
| App infrastructure provider | App delivery & over-the-air updates | Device info, app version, crash reports |
| Self-hosted AI infrastructure | Proprietary AI model inference | Images submitted for processing, generated outputs |
All providers are contractually obligated to handle your data securely and only for the purposes we specify. Where applicable, data processing agreements (DPAs) are in place in accordance with GDPR requirements.
Sharing Your Information
We only share your personal information with the third-party providers listed above and in the following additional circumstances:
Legal Requirements — When disclosure is necessary to comply with applicable law, regulation, or legal process.
Business Transfer — In the event of a merger, acquisition, or sale of all or part of our assets, your data may be transferred as part of that transaction. We will notify you in advance of any such change.
We do not sell your personal data to any third party.
Protecting Your Information
We implement technical and organizational security measures to protect your personal information — including your photos and generated images — against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.
Retention of Your Data
We retain your personal data and uploaded content for as long as your account is active or as needed to provide our services. You may request deletion of your account and associated data at any time by contacting us at support@cooture.app.
Your Rights
In accordance with the GDPR and applicable data protection laws, you have the following rights:
- Access — Right to access the personal data we hold about you.
- Rectification — Right to request correction of inaccurate or incomplete data.
- Deletion — Right to request deletion of your personal data.
- Data Portability — Right to receive your data in a structured, machine-readable format.
- Objection — Right to object to the processing of your personal data.
- Withdrawal of Consent — Where processing is based on your consent, you may withdraw it at any time.
To exercise any of these rights, please contact us at support@cooture.app.
Children's Privacy
Cooture is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately.
Cookies and Tracking
The App uses analytics tools and app infrastructure providers to understand usage patterns and improve the user experience. You can manage tracking preferences through your device settings.
Policy Changes
We may update this privacy policy from time to time. We will inform you of any material changes by posting the updated policy in the App and, where appropriate, notifying you by email or in-app notification.
Contact
S. SELLEST (SAS) 12 Rue de la Part-Dieu, 69003 Lyon, France Email: support@cooture.app
Effective Date
This privacy policy is effective as of February 27, 2026.